Molecular fragrances are a modern trend. They became known on a larger scale through the brand Escentric Molecules, which successfully implemented the idea of molecular perfumes. The fragrances consist of only one type of molecule, or one molecule is placed in the foreground and olfactorically complemented in such a way that the composition as a whole is strongly based on one molecule. For freaks, minimalists and perfume fans who like it plain, simple and unobtrusive.
A real cult has arisen around the fragrance Molecule 01, which consists only of the molecule Iso E Super. Some say you can't smell it at all, and yet suddenly it's said to be smellable again. Pheromone-like properties have also been attributed to it.