During the Renaissance, Florence was the cultural capital of Europe. The rich financial and commercial metropolis, but was equally the city of perfumers. They were appreciated and revered, because perfume was indispensable for every Florentine in high society. Today, Lorenzo Villoresi continues to cultivate the culture of perfume in this historic city in the spirit of his ancestors. His fragrances are carried by fantasy, exoticism, sensuality and desire. The scent is a signal of our being and we should pay attention to it; Lorenz Villoresi philosophizes in his Tuscan city palazzo in Florence.