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In Iceland, people like to tell each other good stories. The BIOEFFECT story began in Reykjavik in 2001 with three scientists and a vision: to develop and produce active ingredients for medicine that are clean, pure and therefore without side effects. This idea never left Dr. Björn Örvar and his two student friends. It was clear to the Icelanders where their exciting research journey was to begin: with the production of body-identical growth factors. EGF (epidermal growth factor) seemed particularly promising. This protein functions as a messenger substance that signals cells to renew themselves. The discovery of EGF was so groundbreaking in 1986 that it was awarded the Nobel Prize in Medicine. They quickly came to the decision that they had to turn to green biotechnology and thus to the help of plants. After ten years and countless series of experiments, they succeeded in cultivating the coveted protein in barley. A sensation! Not only because the result was extremely pure, but also more concentrated and far more active than anything that had previously been used in cell activators in the field of medicine and cosmetics. This is because the barley-derived EGF transmits the signal to renew itself to the cells even faster and more flawlessly.
Today, 30 percent of all Icelandic women take care of themselves with BIOEFFECT and experience the success story first-hand. Worldwide, the Iceland Factor now beautifies women and men in more than 20 countries.