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William Henry Penhaligon founded his own barber shop in 1870 right next to the Turkish baths in London, which he later bought. His select clientele included Winston Churchill, the Rothschilds and numerous celebrities from business and politics. Penhaligon's has been awarded the title of Royal Purveyor on several occasions, most recently by Lady Diana Princess of Wales in 1988. Penhaligon's stands for timeless elegance that never goes out of fashion.