Pierre Guillaume started his success in 2002 with his own brand Parfumerie Générale. Today, his creations can be found in over 200 stores worldwide with selective distribution. These include the Pierre Guillaume Paris, Black Collection, White Collection and The Cruise Collection. Creation, production, visualization and packaging are all done from a single source in Clermond-Ferrand, Pierre Guillaume's birthplace, where he was born in 1977. After his studies, he joined the company "Laboratoire de Formulation Industrielle", founded by his father, and was largely responsible for the design of special products for the cosmetics industry. Fascinated by the artistic expression of fine perfumery craftsmanship, he turned to traditional perfumery based on botanical research. In order to create new possibilities and ways, he acquired special techniques and know-how for the creation of excellent perfumes. More and more he focused on the fascinating interplay of physical factors: the result was the process of photoaffinage® or photo-refining, the smoothing of the olfactory peaks via UV radiation. The use of unusual ingredients is by no means to be understood as a marketing ploy, but rather represents an enrichment of the resulting fragrance construction. To date, Pierre Guillaume has created around sixty fragrances, which he works out himself in his laboratory thanks to his creative and financial independence.