{"title":"Initio fragrances","description":"The name Initio means something like beginning. It refers to the return to the origins of fragrances and their magical role. The French brand was founded in 2014 and bases its concept on scientific findings: Scents exert a power on our psyche and directly influence human behavior through our emotions. Smell plays a crucial role in our social and sexual lives. It even subconsciously determines our social preferences. The sense of smell is directly connected to the limbic system, the part of our brain that directs our emotions. Based on this knowledge, Initio creates fragrances that open up a new emotional dimension to connect us and others. They are enchanting fragrances that act like a love potion. Initio contains the fragrance components of success. \u003cbr\u003e\u003cbr\u003e Initio presents no less than 4 Collections: \u003cbr\u003eThe Absolutes Collection uses ancient knowledge to awaken the magic of perfume. The Carnal Blends Collection is all about \"reigning over the senses\", while The Magnetic Blends Collection is all about seduction through aphrodisiacs. The last collection, The Hedonist, stands for natural, pure and ecstatic emotions.","products":[{"product_id":"absolute-aphrodisiac","title":"Absolute Aphrodisiac","description":"\u003cp\u003e(90 ml Eau de Parfum)\u003c\/p\u003e\n\u003cp\u003eAn aphrodisiac blend. INITIO returns to the origins of perfumes and restores all their power. They are enchanting fragrances that act like a love potion. They contain the fragrance components of success. Ancient knowledge is used and the magic of perfumes is created anew.\u003c\/p\u003e\n\u003cp\u003eVanilla, Rose and Castoreum\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":13652996096052,"sku":"3701415901346","price":280.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/Absolute-Aphrodisiac.jpg?v=1633302343"},{"product_id":"addictive-vibration","title":"Addictive Vibration","description":"\u003cp\u003e(90 ml Eau de Parfum)\u003c\/p\u003e\n\u003cp\u003eSeductive and passionate. An aphrodisiac blend. INITIO returns to the origins of perfumes and restores all their power. They are enchanting fragrances that act like a love potion. They contain the fragrance components of success. Ancient knowledge is used and the magic of perfumes is created anew.\u003c\/p\u003e\n\u003cp\u003eHoney, Apple, Neroli, Vanilla, Musk\u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":13653108654132,"sku":"3701415901353","price":280.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/Addictive-Vibration.jpg?v=1633302343"},{"product_id":"blessed-baraka","title":"Blessed Baraka","description":"\u003cp\u003e(90 ml Eau de Parfum)\u003c\/p\u003e\n\u003cp\u003eTrigger of happiness and positive energy. An aphrodisiac blend. INITIO returns to the origins of perfumes and restores all their power. They are enchanting fragrances that act like a love potion. They contain the fragrance components of success. Ancient knowledge is used and the magic of perfumes is created anew.\u003c\/p\u003e\n\u003cp\u003eSandalwood and musk    \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":13653254275124,"sku":"3701415901339","price":280.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/Blessed-Baraka.jpg?v=1633302345"},{"product_id":"high-frequency","title":"High Frequency","description":"\u003cp\u003e(90 ml Eau de Parfum) \u003c\/p\u003e\u003cp\u003eA radiant, erotic connection, like an ever-increasing sound wave. INITIO returns to the origins of perfume and restores its full power. Enchanting fragrances that act like a love potion. They contain the fragrance components of success. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFragrance notes:\u003c\/b\u003e Magnolia, Almond, Hedione\u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":13653406089268,"sku":"3701415901407","price":280.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/High-Frequency.jpg?v=1633302345"},{"product_id":"psychedelic-love","title":"Psychedelic Love","description":"\u003cp\u003e(90 ml Eau de Parfum)\u003c\/p\u003e\u003cp\u003eReady for lovemaking? Your senses will be captivated by an overdose of hedione and heliotropin. Floral, powdery, creamy, and almond-like facets with addictive potential. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFragrance notes:\u003c\/b\u003e Bergamot, Myrrh, Rose, Vanilla, Patchouli\u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":13653684977716,"sku":"3701415901414","price":280.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/Psychedelic-Love.jpg?v=1633302347"},{"product_id":"side-effect","title":"Side Effect","description":"\u003cp\u003e(Eau de Parfum) \u003c\/p\u003e\u003cp\u003eThe veil is lifted – emotional and passionate. INITIO returns to the origins of perfumery and restores its full power. Enchanting fragrances that act like a love potion. They contain the olfactory components of success. Based on ancient knowledge, magical perfumes are created. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFragrance notes: \u003c\/b\u003eTobacco, vanilla, rum, cinnamon, and Hedione\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":46001654661334,"sku":"3701415901391","price":280.0,"currency_code":"CHF","in_stock":true},{"title":"50 ml","offer_id":46001654694102,"sku":"3701415902596","price":220.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/Side-Effect.jpg?v=1633302347"},{"product_id":"rehab","title":"Rehab","description":"\u003cp\u003e(90 ml Extrait de Parfum) \u003c\/p\u003e\u003cp\u003eREHAB is a sanctuary for the senses, a reset for the physical body. Unadorned, it reveals an authentic symphony of natural ingredients. A sparkling burst of bergamot and black pepper mingles with calming lavender and a captivating hint of spice. Built upon a foundation of creamy sandalwood and velvety musk, the result is a fragrance that is both delicate and deeply enveloping. REHAB soothes the body and paves the way for true serenity—a fragrance that resonates as deeply as it lasts. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTop notes: \u003c\/b\u003eBergamot, Black Pepper\u003cb\u003e\u003cbr\u003e﻿Heart notes: \u003c\/b\u003eLavender, Coumarin, Tobacco\u003cb\u003e\u003cbr\u003e﻿Base notes: \u003c\/b\u003eVetiver, Cedarwood, Patchouli, Guaiac Wood, Sandalwood, Vanilla, Amber, Musk\u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":13654425108532,"sku":"3701415901452","price":290.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/Rehab.jpg?v=1543568787"},{"product_id":"oud-for-greatness","title":"Oud for Greatness","description":"\u003cp\u003e(90 ml Eau de Parfum) \u003c\/p\u003e\u003cp\u003eTree of Life. Mystical geometry is based, among other things, on symbols inspired by nature and the universe. These symbols can be found in all things of creation: in people, plants, and minerals. Everything is interconnected. Magical symbols reveal a connection between heaven and earth. A power also contained in black gold—oud. Oud brings happiness and is also known as the scent of heaven or Nirvana. Even healing and meditative properties are attributed to this extremely precious and rare oud. From the world's finest oud oils, Initio has created Oud for Greatness. Woody, oriental. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTop notes:\u003c\/b\u003e Lavender, saffron, nutmeg\u003cbr\u003e﻿\u003cb\u003eHeart notes:\u003c\/b\u003e Natural oud\u003cb\u003e\u003cbr\u003e﻿Base notes:\u003c\/b\u003e Patchouli, musk\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":46001826234582,"sku":"3701415901377","price":330.0,"currency_code":"CHF","in_stock":true},{"title":"50 ml","offer_id":46001826267350,"sku":"3701415902572","price":250.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/Oud-for-Greatness.jpg?v=1633302346"},{"product_id":"atomic-rose","title":"Atomic rose","description":"\u003cp\u003e(90 ml Eau de Parfum)\u003c\/p\u003e\n\u003cp\u003eATOMIC ROSE is not an ordinary rose fragrance, but an erotic bomb due to its combination with Hedion. Fresh notes combined with the complex structures of Bulgarian and Turkish rose reveal an unmistakable signature.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop notes:\u003c\/strong\u003e Italian bergamot, pink pepper, Hedione HC\u003cbr\u003e\u003cstrong\u003eHeart notes:\u003c\/strong\u003e Bulgarian rose, Turkish rose, Egyptian jasmine\u003cbr\u003e\u003cspan style=\"font-size: 14.0pt; font-family: 'Optima',serif; color: black;\"\u003e\u003c\/span\u003e\u003cstrong\u003eBase notes: \u003c\/strong\u003eVanilla from Madagascar, Ambrofix\u003cspan style=\"font-size: 14.0pt; font-family: 'Optima',serif; color: black;\"\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":46001693819094,"sku":"3701415901421","price":280.0,"currency_code":"CHF","in_stock":true},{"title":"50 ml","offer_id":46001693884630,"sku":"3701415902558","price":220.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/atomic_rose.jpg?v=1576236525"},{"product_id":"musk-therapy","title":"Musk Therapy","description":"\u003cp\u003e(Eau de Parfum) \u003c\/p\u003e\u003cp\u003eClose your eyes and smell and feel a new kind of sensation, experience the power of aromatherapy. Natural white sandalwood blends with an overdose of white and pink musk to create an addictive accord. White magnolia activates the pleasure receptor, while blackcurrant boosts energy and adds an erotic touch. The path to relaxation and well-being is paved. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFragrance notes: \u003c\/b\u003eBergamot, mandarin, white magnolia, blackcurrant, white sandalwood, white musk, pink musk\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":46001740447958,"sku":"3701415901445","price":290.0,"currency_code":"CHF","in_stock":true},{"title":"50 ml","offer_id":46001740480726,"sku":"3701415902565","price":230.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/musktherapy.jpg?v=1618214931"},{"product_id":"oud-for-happiness","title":"Oud for Happiness","description":"\u003cp\u003e(90 ml Eau de Parfum) \u003c\/p\u003e\u003cp\u003eOud is rich in terpenoids, which have a naturally calming and anxiety-relieving effect and whose impact on mood is proven: they restore energy levels and relax body and mind. The \"wood of the gods\" fascinates, enchants, and purifies. For experts, oud conveys a feeling of joy. INITIO combines the synergy of vibrant and powerful oud with the dynamic forces of sacred geometry, represented here by the Tree of Life, a symbol of happiness and abundance. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTop notes:\u003c\/b\u003e Bergamot, Ginger\u003cbr\u003e﻿\u003cb\u003eHeart notes:\u003c\/b\u003e Cedarwood, Indian Oud, Licorice, Herbal Explosion\u003cb\u003e\u003cbr\u003e﻿Base notes: \u003c\/b\u003eVanilla, Musk\u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":41007659450517,"sku":"3701415901384","price":330.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/oudforhappiness.jpg?v=1630483668"},{"product_id":"paragon","title":"Paragon","description":"\u003cp\u003e(90 ml Extrait de Parfum) \u003c\/p\u003e\u003cp\u003eParagon speaks to spirituality and leads to a more intense inner experience. The perfect complement on the path to achieving something. The fragrance penetrates the skin, going straight to the soul and boosting self-confidence and positivity. Infinite power is released within the wearer, energy becomes noticeable, and a better version of the self emerges. Paragon accompanies those who believe that their world is the result of their inner choices. Everyone can cultivate joie de vivre, serenity, and love. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFragrance notes: \u003c\/b\u003eBergamot, white sage, lavender, plum, palo santo, black pepper, sandalwood, oud\u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":43754565533910,"sku":"3701415901438","price":290.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/products\/paragon.jpg?v=1666950035"},{"product_id":"oud-for-greatness-candle","title":"OUD FOR GREATNESS CANDLE","description":"\u003cp\u003e(180 g) \u003c\/p\u003e\u003cp\u003eThe candle to accompany the perfume of the same name. Tree of Life. Mystical geometry is based, among other things, on symbols inspired by nature and the universe. These symbols can be found in all things of creation: in people, plants, and minerals. Everything is interconnected. Magical symbols reveal a connection between heaven and earth. A power also contained in black gold—oud. Oud brings happiness and is also known as the scent of heaven or Nirvana. Even healing and meditative properties are attributed to this extremely precious and rare oud. 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A subversive concentrate that stimulates the imagination. A radiant liqueur that sets heart and skin ablaze. Narcotic Delight is all of this at once. The intoxication, the vertigo, the lust, the exalted passion... Vanilla pods initiate the erotic effect, electrified by pink pepper, dipped in a generous dash of cognac, blended with the narcotic scent of cigars. Then, almost as a prelude, a cheeky, juicy cherry joins the mix. The spell is inescapable. The seduction is masterful. The pleasure is absolute. Narcotic Delight, a sensual provocation that triumphs over reason. The effect is intensified on the skin and becomes addictive. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFragrance notes: \u003c\/b\u003eCherry, Pink Pepper, Smoke, Cognac\u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":44993364394198,"sku":"3701415902008","price":280.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/files\/narcoticdelight.jpg?v=1708500332"},{"product_id":"oud-for-greatness-neo","title":"OUD FOR GREATNESS NEO","description":"\u003cp\u003e(90 ml Eau de Parfum) \u003c\/p\u003e\u003cp\u003eThe psychoactive molecules of oud enhance our ability to think and feel. The synergistic interplay of Lavender Orpur® and bergamot soothes and strengthens the mind. The positive energy of fir balsam boosts well-being. Its mind-expanding fragrance fosters self-confidence and the determination to reach new heights. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFragrance notes:\u003c\/b\u003e Agarwood, Bergamot, Lavender Orpur®, Saffron, Fir Balsam, Musk\u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":45783128277206,"sku":"3701415902756","price":330.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/files\/oud_for_greatness_neo.jpg?v=1718350414"},{"product_id":"power-self","title":"POWER SELF","description":"\u003cp\u003e(90 ml Extrait de Parfum) \u003c\/p\u003e\u003cp\u003eA higher version of yourself. It's no longer about the search, but about conscious being. POWER SELF unites the softness of white flowers with the vibrant intensity of musk and spices. This contrast creates a unique alchemy that instantly activates self-confidence and inner strength. With POWER SELF, INITIO ushers in a new era in which scientific insights amplify the power of fragrance. By harnessing the direct connection between scents and the brain's sensory receptors, this creation transcends mere olfactory pleasure: it influences self-confidence and well-being. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFragrance notes:\u003c\/b\u003e white flowers, osmanthus, white rose, magnolia, pink pepper, ambroxan, musk, cedarwood\u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":55213619380607,"sku":"3701415903432","price":290.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/files\/powerself90m.jpg?v=1742377568"},{"product_id":"cant-get-enough","title":"CAN'T GET ENOUGH","description":"\u003cp\u003e(90 ml Eau de Parfum) \u003c\/p\u003e\u003cp\u003eThe power of desire that draws you deeper with every breath. A vibrant life, an electrifying wave that ignites euphoria. It doesn't stop. It attracts. It captivates and makes you crave more, again and again. A floral gourmand creation that awakens obsession and desire. At its heart, a touch of caramel and vanilla that tastes like pure sugar. Sweet, decadent, and addictive. An overdose of Hedione intensifies the desire and envelops every note in a sensual, irresistible embrace. This perfume is a cycle of pleasure. 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A fragrance that soothes and empowers, lifting your spirits to a sunnier, brighter version of yourself. Notes of ylang-ylang, bergamot, and magnolia unfold their intensity, while an overdose of musk melts into the skin, releasing waves of warmth and vitality.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e Fragrance notes: \u003c\/b\u003eBergamot, Magnolia, Ylang-Ylang, Roasted Tonka Bean, Vanilla, Musk\u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":56754564301183,"sku":"3701415904613","price":290.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/6490\/files\/liftmeup.jpg?v=1768385859"},{"product_id":"wild-rush","title":"WILD RUSH","description":"\u003cp\u003e(90 ml Eau de Parfum) \u003c\/p\u003e\u003cp\u003eFlip the switch. Let yourself be swept away by the rush. WILD RUSH expresses joy as a driving force. An inner ignite that is immediate, bold, and unstoppable. A surge of energy that comes from within, awakening confidence and a thirst for action. WILD RUSH is more than a classic aromatic fragrance—it reinvents the fougère. This aromatic fougère composition unleashes an electrifying wave of energy that activates both the skin and the inner drive in a powerful emotional rush. The emotional impact of WILD RUSH: Neuroscientific measurements show a strong emotional activation, linked to confidence, commitment, and a thirst for action. The result: a feeling of energy that is dynamic, powerful, and instantly invigorating. WILD RUSH is not a fragrance that lingers. It moves. 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This amber gourmand composition delivers an instant rush of happiness, transforming both skin and soul into an intoxicating playground for the senses. The emotional effect of SUGAR BLAST: Neuroscientific measurements show a strongly positive emotional response, indicating that the brain registers the experience as profoundly pleasurable while maintaining a balanced level of activation. The result: a feeling of joy that is uplifting, far-reaching, and long-lasting. SUGAR BLAST is not your typical Candy Crush. 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It reveals itself through presence and poise, and through an authority that requires no pretense. Discover a new fragrance signature, imbued with restrained intensity, in which power finds its most refined expression. A sillage that speaks for itself without excess. A presence that lingers. Unmistakable. Bergamot opens with radiant clarity. Precious woods and oud create a deep, multifaceted structure. Vanilla and praline lend a subtle, irresistible warmth, while black pepper adds tension and precision. The result is profound yet light, powerful yet perfectly balanced. 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