The name Initio means something like beginning. It refers to the return to the origins of fragrances and their magical role. The French brand was founded in 2014 and bases its concept on scientific findings: Scents exert a power on our psyche and directly influence human behavior through our emotions. Smell plays a crucial role in our social and sexual lives. It even subconsciously determines our social preferences. The sense of smell is directly connected to the limbic system, the part of our brain that directs our emotions. Based on this knowledge, Initio creates fragrances that open up a new emotional dimension to connect us and others. They are enchanting fragrances that act like a love potion. Initio contains the fragrance components of success.
Initio presents no less than 4 Collections: The Absolutes Collection uses ancient knowledge to awaken the magic of perfume. The Carnal Blends Collection is all about "reigning over the senses", while The Magnetic Blends Collection is all about seduction through aphrodisiacs. The last collection, The Hedonist, stands for natural, pure and ecstatic emotions.