Since Miss Dior, the fragrance created by Christian Dior in 1947 to accompany the launch of his couture label, Dior fragrances have made their mark thanks to various influences and the use of the noblest ingredients. More than 60 years after its invention, François Demachy, the house's perfumer-creator, continues Dior's passion.
Provence and the area around Grasse are closely linked to Dior's history. It was there that Christian Dior, a lover of flowers, decided to build his holiday home called Château de la Colle Noire. Grasse, with its incomparable climate and unique soil, offers excellent characteristics to grow the May rose and jasmine there.